Wednesday, July 4, 2007

A Book-Marketing Masterpiece

Over on Pootle-and-Rat, the estimable Neil Ayres (aka Rat) has posted a link to Miranda July's wonderful marketing site for her book No One Belongs Here More Than You.

I found her marketing blitz not only amusing but effective (that is, she's sold me a copy). Check it out--and note the little "next" arrow down in the lower right-hand corner. Keep clicking even when it seems the tour has ended.


Charles Lambert said...

It certainly does work, I bought one too. I don't know why but it reminded me of those beds of stacked sliced bread that Anthony Gormley sculpts forms out of by eating the surplus bread.

Hmm. Maybe I should think about why.

David Isaak said...

I'm not familiar with Mr Gormley's work, but it sounds like I'd better look it up!