Has anyone noticed that, around the time of The Secret War, the Macmillan New Writing logo changed? (I'm not suggesting there is a connection with The Secret War, though there might be. Check the Vatican catacombs.)
The logo has always been a representation of an open book, viewed from an oblique angle. (This seems to be my week for the word 'oblique'.) But it started as black on white. It is now white-on-black, and has little outlines to make it more obvious that it is a book.
It's an improvement if you like literal. The previous incarnation had better Rohrshach ink-blot uses. I tended to see it as a large bat in flight--though I could also manage a male Boat-Tailed Grackle facing to the right, with its tail spread in threat posture.
I can't do anything with the new one. Even if I squint, it still says 'book' to me. Which I suppose is a good thing.